Successful SMS marketing

Using mobile phone text messaging, like email marketing, can be used for many marketing applications:

• A special offer.
• Text 2 Win.
• A time-sensitive promotion.
• Information bulletins.
• Latest news.
• Current events.
• Product or service alerts.

Advantages of SMS marketing

• The personal nature of mobile phones make SMS marketing a very powerful tool.
• Most people take their mobile phones everywhere - meaning they can be effective for time sensitive messages.
• People tend to read virtually every text they get - unlike junk mail, spam or adverts which can be ignored.

Potential disadvantages of SMS marketing

• Your message has a maximum 160 characters - not much space to get your message over.
• People respond negatively to unwanted texts. Make sure you have their permission to send them texts and that your SMS marketing complies with privacy and data protection rules.
• People are wary of responding to SMS messages due to an increase in fraudulent messages. You should make it clear who the message is from.

Subscription fees

Free SMS Marketing trial

We are happy to give potential customers a completely free sms marketing system, often with up to 50 free sms credits, so that they can evaluate B&F Text Marketing and the expertise we can offer.

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Message Logs / Delivery Reports

One of the most advanced features of the SMS platform is the message logs page. This allows you to see each message sent. Using a powerful AJAX interface you can locate messages down the originator used or time sent, amongst others.

Should a message has been sent then it will be listed as ‘PENDING’ until a delivery report is received. In most instances a report will be received within seconds, although this is totally dependent on the mobile networks and as such outside of our control. We cannot guarantee delivery, nor can we guarantee we will receive a delivery report. We only use the premium routes for sending these messages which means the level of delivery success is in the region of 98%.

If the message is set as ‘QUEUED’ then you have already scheduled the sending of this message. Click on the ‘options’ button will allow you to cancel or re-schedule its sending.

It should be noted that the operator logos are representational only, and are not guaranteed to be totally accurate. They are based on Ofcom supplied information relating to the original owner of number blocks. As mobile numbers can be transferred between operators it is very hard for us to gain access to this information.

SMS Credits

Our platform is run on a pre-pay basis, as such you cannot send more messages than you have credits. As a general run credits operate as such:

• Sending to a UK mobile (even if abroad at the time) = 1 CREDIT
• Sending to a foreign (non-UK) mobile = 1.5 CREDITS

For more information please contact B&F Services on the number below:

Telephone: 0207 859 8201
Email: marketing@bfsc.co.uk