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HSBC
Email Marketing
Marketing & Advertising
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At B&F we provide a range of options for email marketing services. They include:

E-mail Consultancy.
We provide consultancy services to help you gain maximum benefits from the Opt in* email marketing initiatives. This includes contact database integration, contact acquisition, contact retention, targeting and segmentation as well as creative campaigns, deployment and measurement.

* Opt in email is a term used when someone is given the option to receive "bulk" email, that is, e-mail that is sent to many people at the same time. Typically, this is some sort of mailing list, newsletter, or advertising.

E-mail Sourcing.
Through its own resources and those of its trusted partners, B&F acts as your email broker - sourcing rented lists that match the profile of your targeted market. The focus is on Opt in matching. B&F reviews the content, manages the mail-outs and reports on results.

Email Copywriting.
Using our in-house copywriters with extensive editorial and marketing skills, B&F can maximise the textual content of your Opt in email marketing initiatives for greater effect.

Email Creatives.
Using its in-house designers, B&F can create effective plain text and/or HTML content for delivery by email. In addition, B&F can create custom web-based "landing" sites and pages focused on the campaign content.

Email Management and Delivery.
B&F utilises cutting-edge technology to manage and deliver your Opt in email marketing campaigns.

Email Usage Reporting.
B&F analyses and reports on usage, clickthroughs, opens, trends, subscriptions, unsubscriptions etc.

With our service, you will be able to track and monitor your email marketing campaigns. You will benefit from being able to track the rates and even the names of people who click onto your website. Additionally, you can better manage your contacts, edit and create templates, or personalise your emails.

For more information please contact B&F Services on the number below:

Telephone: 0207 859 8201
Email: marketing@bfsc.co.uk

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